Programmatic Advertising: Automating Ad Buying for Efficiency and Targeting

Programmatic Advertising: Automating Ad Buying for Efficiency and Targeting

Introduction to Programmatic Advertising Programmatic advertising is revolutionizing the way companies buy and sell digital ads. This innovative method uses algorithms and technology to automate the ad buying process, making it more efficient and targeted. By utilizing real-time data and machine learning, programmatic advertising enables advertisers to reach their desired audience with precision and at …

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