Predictive Analytics: Anticipating Customer Behavior for Targeted Marketing

Predictive Analytics: Anticipating Customer Behavior for Targeted Marketing

Understanding Predictive Analytics and its Role in Targeted Marketing Predictive analytics plays a crucial role in targeted marketing by allowing companies to anticipate customer behavior and tailor their marketing strategies accordingly. By analyzing large amounts of data and using statistical models, predictive analytics can help businesses make informed decisions about which customers to target, what …

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