Pay-Per-Click (PPC) Advertising Strategies for Digital Campaigns
Understanding Pay-Per-Click Advertising Pay-Per-Click (PPC) advertising is a digital marketing strategy that allows advertisers to display their ads on search engine results pages (SERPs) and websites, and pay a fee each time their ad is clicked. It is a way to buy visits to your site, rather than attempting to earn those visits organically. PPC …
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